About Us

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Urvashi’s Insight

As life shifted during the lockdown, my home became a place of reflection and rediscovery. With my father and two young daughters under one roof, i found myself searching for snacks that could cater to all generations.But more than food, I sought something meaningful—the connection and joy that come from shared moments around the table.


My thoughts turned to my sister. Though life had taken us down different paths, our bond had always been rooted in a shared love for food. Some of my most cherished memories were of us cooking together—her artistic approach to flavours blending effortlessly with my practicality. One afternoon, while reminiscing about those days, I called her. That conversation sparked a new journey for us both: **SnaXup**.


SnaXup was born not just from a desire to create healthy snacks, but from the longing to rekindle our connection. Her expertise in fusing traditional Indian flavours with modern twists perfectly complemented my focus on nourishment and balance. Together, we envisioned a brand that went beyond food, one that would embody the essence of family and celebrate the unique bond between sisters.

What makes SnaXup truly special is our commitment to **freshly preparing every snack after an order is placed**. This isn’t just about providing healthier options—it’s about infusing each snack with care and attention, making sure every bite is as fresh as if it came straight from our kitchen to yours.


As the festive season approached, we realised that this journey was more than just a business—it was a celebration of relationships, family, and love. Our tagline, **“SnaXup LevelUp,”** is an invitation for families everywhere to elevate not only their snacking choices but their connections with one another.


SnaXup isn’t just about food—it’s a tribute to sisterhood, to the bonds that endure, and to the joy of creating something meaningful together. Every bite carries the love, creativity, and passion that only sisters united by purpose can bring to life.


Bound by more than just blood, Urvashi and Namrata’s story is one of shared dreams, resilience, and unshakeable support.
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Namrata’s Perspective

For me, cooking has always been a creative outlet, a way to express love through flavours. When Urvashi and I began **SnaXup**, it felt like my culinary skills had finally found their true purpose. Blending traditional Indian spices with a modern, healthy twist was no longer just a personal passion—it became a way to nourish families and strengthen connections. Each snack I create is a labour of love, crafted with care to bring joy and health into every home. With SnaXup, my love for cooking has transformed into something bigger—a way to share warmth and goodness with others.


Their story is one of heart, strength, and the unbreakable ties that shape not just their business, but their lives.